Demand Generation Specialist

Remote

Full Time

Mid Level

Who we are

At Shoplogix, we are on a mission to create something extraordinary: a world-class global IIoT (Industrial Internet of Things) software company that delivers real-time, 24/7 impact to manufacturers around the globe.

We empower our clients in 32 countries with information and insights to advance their operational excellence strategy. Our cloud-based performance management solution delivers real-time visual tracking and analysis of production, integrates powerful reporting capabilities, and accelerates continuous improvement.

Who we need

Reporting to the Head of Revenue Operations and Global Business Development, we are looking for a Demand Generation Specialist to join our team. You will bring fresh perspectives and innovative approaches to build awareness, attract potential customers, and contribute to our growth and rebranding. You will take ownership of managing sales and marketing content and collateral. You will be the point person for our external agency, aligning their deliverables with our goals, timelines, and brand voice.

This role is a remote position.

What’s in it for you

Exposure and influence. You want to apply your creativity to attract and engage our target audience using impactful yet direct language. You want to help bring advanced technical solutions to manufacturers and impact the company's growth, playing a pivotal role as we rebrand.

Career development. You will be the only dedicated internal marketing person at Shoplogix. As you demonstrate your strengths and make a measurable difference, you will have the chance to increase your accountability. From taking on a lead role to growing in Business Development or Product Marketing, your options are endless.

How you will make an impact:

Support sales enablement. You will develop and execute campaigns to generate qualified leads. You will monitor lead engagement and adjust strategies to improve conversion rates. You will draw on market knowledge and data to create and disseminate materials and insights to help close deals.
Collaborate. You will work closely with the Product and Sales teams to gather information for customized sales decks and presentations and to align marketing efforts with sales goals. You will assist the Head of Revenue Operations and Business Development with day-to-day marketing tasks and be ready to step in where needed.
Support proposal development. You will help the team create high-quality proposals using our proposal software, PandaDoc, to streamline the process. You will ensure our proposals are polished and easy to execute (e-signatures, etc.).
Manage content. You will maintain, update, and share content, ensuring all resources are current, accessible, and effectively organized for easy use by the team. You will enhance and update our sales decks, making them functional and visually appealing. You will also ensure that the most recent images, branding, and materials are used for internal and external audiences.
Assist in content creation. You will grow your knowledge of who we are, our clients, and the problems we solve. You will produce and revise marketing materials across various formats, such as blog posts, articles, newsletters, and presentation decks. Drawing on your creativity, you will ensure all marketing content is on-brand, consistent in style, quality, and tone of voice.
Manage the agency relationship. You will be the key point person for our external agency, aligning their deliverables with our goals, timelines, and brand voice. You will draft text and collaborate to format and refine all content. You will review the final versions to ensure they reflect a deep understanding of our product and brand.

You will bring:

The experience. You have experience creating, editing, and optimizing compelling B2B content for a wide audience range. You know how to ground your messages in purpose and outcome rather than buzzwords. You have meticulous attention to detail in all aspects of marketing and communication, ensuring accuracy. You understand brand identity principles and the importance and value of brand consistency across all marketing materials and communication channels.
The technical skills. You have worked with various modern design, presentation, and marketing tools. You have a high-level understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing..
The communication skills. You have exceptional written and verbal communication skills. You are both creative and technical - able to translate innovative solutions into captivating content that is easily digestible for the target audience and stands out in the market. You are a strong collaborator who can work cross-functionally with internal teams, external agencies, and stakeholders.

Why join?

Shoplogix is a division of Constellation Software, one of the largest and most successful software companies in Canada and the most successful technology stock in Canada over the last 10 years [TSE: CSU]. We are in a unique position with the long-term and full backing of Constellation Software, including access to their best practices and career opportunities. At the same time, we have a highly entrepreneurial and dynamic culture as a fully autonomous company.

This is the chance to get in on the ground floor as we lead the manufacturing industry's digital transformation on a global scale. With a focus on continuous innovation and making data accessible and actionable, we use the latest technologies to build IIoT solutions that solve everyday problems. We take great pride in our first-class team and inclusive, collaborative culture, fostering an open-door approach at all levels. With access to mentorship and best practices, our environment is one where everyone can share ideas, build knowledge, learn from each other, and contribute to their career and our success as a company.

We have fun together outside of work, including: indoor/outdoor soccer games, movie nights, mountain biking team races, indoor climbing gym near the office, frisbee golf, beach volleyball and golf tournaments for the whole office.

Apply now

Diversity and inclusion are not mere words on paper to us. We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, and want to play an integral role in changing an industry, apply to express your interest.

What you can expect from our interview process:

A virtual interview with a Talent Advisor discussing your interest in the role and Shoplogix and how you will make an impact.
A virtual interview with the Head of Revenue Operations and Global Business Development to discuss the role and share examples of your experience.
A case study will be assigned giving you the chance to demonstrate your practical skills, creativity, and thought process.
A virtual interview with the VP of Global Sales.

Shoplogix welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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Help us maintain an inclusive culture.

We want anyone, anywhere to have the same chance and opportunity to build a life they love and that they are proud of. We are proactive in creating a belonging environment that anyone can be a part of. Thoughtful, data-driven decision-making is core to this success. We ask these questions to strengthen our practices by using data to identify and mitigate unconscious bias in our hiring process.

If you choose to answer them, the responses are ONLY used in aggregate to help us identify areas for improvement in our processes. Your responses, or your choice to prefer not to say, will not be associated with your application and will not in any way be used in the hiring decision. For one, that’s illegal, and we’re really not into breaking the law. Keep being awesome, and thank you for considering work at Shoplogix.

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